I started this project by finding an artist to re-brand. I really enjoy listening to Wilder Woods music, so I decided to re-brand him. I started by sketching out a couple of ideas for the logo, and I started creating rough sketches of the event pass and site as well. Once all my ideas were formulated, I was able to pick which options I wanted to move forward with. Next, I began creating the logo in illustrator, the pass in InDesign, and the landing page in Photoshop. Next, I created a dieline with rounded corners. We needed to utilize a security feature and I created an iconic Wilder Woods fedora, in the form of a clear glossy overprint. Once these were done I photoshopped the logo onto several items for merchandise mockups.
