After getting insight from the client for her expectations, I started by brainstorming ideas that would represent ‘stepping out,’ and jotted them down in my sketchbook. I came up with several ideas and my client was able to choose which direction she wanted to move forward with. After revising the design, We decided to add florals on the logo to represent the wreaths she creates. Next, I started to render the artwork in Adobe illustrator.
Stepping Out Creations
Created a logo that represented the client stepping outside of her comfort zone to start her macrame business, which is how the name came to be!