I started by researching direct mail, as well as interesting and fun mail pieces. The more exciting your mail is, the more people will interact with it and read it. I wanted my brewing company to collaborate with Toronto Zoo, so I wanted to make it a fun animal theme. After creating two roughs, I decided to host an event targeted towards the conservation of giraffes, with a coupon for free beer inside. I designed the email blast in a similar way to maintain the brand identity, and after a critique, I added to coupon as well so that The online clients would be able to print off the offer as well. Next, I made Photoshop mockups for the unique design.
