This project was started by researching and brainstorming ideas for a name. Once I came up with “Hazy Mountain,” I began formulating six ideas for the logo design. Once satisfied, I started sketching and designing three completely different label designs so that I would be able to choose a direction to go in regarding the logo and label. After a critique with my class, I picked one label design and designed the three flavours: Wild Cat, Howling Wolf and Growling bear. When creating the brand I was inspired by hiking and camping, and this helped me pick names for each flavour. I designed a label for the bottle, the neck and the cap.
