I started this project by researching milling businesses and the types of logos found for this business. Once I had generated a couple of ideas I started to sketch the logos. Once presented, the client decided he wanted to combine the first two thumbnails. Next, I started to render the roughs in Illustrator, and the client chose their favourite option (right), and they decided they would like some rougher wood in the center of the saw. After deciding on a rougher-looking wood, the client felt he wanted to add the words ‘milling’ to the bottom of the logo.
